Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi-faceted job, which typically involves fashion forecasting, range-planning, garment sourcing and budgeting.
fashion buying
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| Title | Fashion Buying |
| Author | Helen Goworek |
| Edition | 2, illustrated, revised |
| Publisher | Wiley, 2007 |
| ISBN | 1405149922, 9781405149921 |
| Length | 200 pages |
Category: Business



