10TH-ANNIVERSARY EDITION REVISED AND UPDATED WITH NEW CHAPTERS SMALL GIANTS Companies That Choose to Be Great Instead of Big BO BURLINGHAM Weiter at Large, Forbes, and Coauthor of The Great Game of Business “This well-written book should inspire thousands of entrepreneurs to reject a mantra of growth for growth’s sake in favor of a passionate dedication to becoming the absolute best. Bo Burlingham reminds us of a vital truth: big does not equal great, and great does not equal big.” -Jim Collins, coauthor of Built to Last and author of Good to Great